New Year, New Look, & the Path of Least Resistance
I’m delighted to announce that Cheryl Ilov International is celebrating the new year with a new name and a new look. Honestly, I never felt comfortable with the name, for several reasons.
First of all, it felt pretentious. Next, it certainly didn’t represent the type of work I do. Finally, I wasn’t the one who chose it.
Several years ago, in 2017, I had started working with a highly sought after and well known business coach in Denver, who recommended the change to elevate my profile to a higher level. After much convincing, I reluctantly agreed.
Then I discovered that all of his clients had the same template; Their Name International. It felt weird, and for several years I thought about changing it. The opportunity came as a blessing in disguise.
When I moved to Missouri...



